How to Become a Production Music Writer Write Music for TV Humming the same catchy melody that playfully urges you to buy a soft drink, bring your car in for a new muffler, or change insurance companies. Crafting words and music for the sole purpose of selling a product can be lucrative, creatively challenging, and fun — but how do you make the jump from indie songwriter, musician, artist, or producer to trusted messenger of a company’s brand? The duty of the Production Music Writer is to write lots of great music which can get placed into TV shows, commercials, advertisements, films, special productions, websites, sales videos and more through the music library. In short, when someone needs quality music to place in their production, they often rely on production music to get it done.
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Artist Advice How Do You Get Music In Commercials. “When it comes to the quality of your work, you need to match what’s on TV.” Lloyd Landesman, a New York-based musician and jingle writer who has worked with Budweiser, Capital One, Dr. “Pay attention to commercials and watch channels that are more youth-oriented, like MTV and Fuse,” he says. Once you have chosen your music licensing company, have your music in order. Finish your song, and then create the instrumental of the song, because often times in commercials the company will be doing the talking. Even if you believe your vocals are important, they may not have much airtime in the commercial.
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